There are times when you need to persuade others to do what you want or see your point of view, whether in business or personal life. However, not everyone can do it the right way. Instead of winning other people's hearts, you end up alienating them.
It turns out, there are several ways to convince other people without being manipulative or annoying. You just need to say the right words in the right way at the right time.
Summarizing from CNBC, these are the communication tactics of the most persuasive people according to psychologists that you can follow.
1. Use More “You” than “I”
The simplest and most effective strategy to communicate with others appropriately. This method helps you make it clear that you are talking directly to them and considering their individual needs, thoughts and interests.
When you tell your listeners that you care about them, they will be more open to listening and agreeing with your persuasion efforts.
2. Use “We” in Certain Situations
“We” are inclusive words that show that you consider yourself part of the team. This can create a sense of unity and mutual cooperation.
When you position yourself as a partner to your listeners or readers, they will be more receptive to what you have to say. Because you are working with them, not preaching to them or ordering them to do something.
3. Repeat to Yourself in a Different Way
Repeating the main points of your argument and certain key phrases can make what you say more memorable and create a feeling of familiarity that is persuasive.
You don't want to sound like a broken record, but you do want to repeat the idea or concept you convey two or three times in slightly different ways.
4. Use “Power Words”
The use of strong words evokes strong emotions in listeners and readers, sometimes without them even realizing it. The specific words you will use depend on what you are trying to persuade someone to do.
Some examples of power words are “proven,” “easy,” and “new.” It is common practice to use it in sales and advertising, but it can also be used in personal or business situations.
5. Explain an Idea with a “Because” Clause
After stating your main point in conveying something, continue with an explanation of why you brought it up. For example, “I want you to do this because…” or “This new concept will work for us because…”
When people hear “because,” they assume you are being reasonable and giving a valid reason for your request. Rational explanations like this make them more likely to agree.
In the same way of conveying it, words and phrases that show cause-and-effect reasoning in the form of "accordingly", "as a result", "for this reason", and "therefore" can also help you construct a more persuasive and effective argument.
6. Exude Confidence
According to Entrepreneur, people will be interested in the message you convey if they feel that you really believe what you are saying. Speak with confidence. You will find it easier to convince others if you sound like you have convinced yourself.
7. Consistent and Persistent
Sometimes, you need more than one conversation to get your point across properly. Don't feel like you have to automatically back off if things don't go your way.
Think about why your colleagues disagree with your opinion, and get back to them at the appropriate time. Keeping your message consistent across multiple conversations will show that you are serious and interested in this.
Try using the tactical objectives above to ensure that the message you want to convey can reach your audience and encourage them to act. This can help you to build healthy relationships and credibility by harnessing the power of persuasion.